RM174.93
RM155.69
Melissa Schilling’s Strategic Ma...
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RM185.58
RM165.17
This Global Edition has been edited to...
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RM194.71
RM173.29
1.Completely new, in-depth coverage of...
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RM174.93
RM155.69
1.Completely Updated: This text has be...
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RM194.71
RM173.29
1.All chapters have been revised. Each...
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RM216.01
RM192.25
This Eleventh Edition of the bestselli...
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RM188.63
RM167.88
The Third Edition has been completely ...
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RM164.29
RM146.22
Cateora and Graham’s International Mar...
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RM114.09
RM101.54
由Hill、Schilling以及Jones三位學者合著的《策略管理》，不論...
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RM220.57
RM196.31
Teach your students how to think analy...
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RM194.71
RM173.29
Compiled by three of the most influent...
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RM203.84
RM181.42
Takes a three-pronged approach to comp...
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RM200.80
RM178.71
New in This Edition
1.New to every ...
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RM159.72
RM142.15
International Business: The Challenge ...
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RM141.47
RM125.91
買賣的原理、原則為貿易實務的重心，貿易條件的解釋、交易條件的內涵、契約成立的...
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RM167.33
RM148.92
1.New student exercises and cases have...
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RM194.71
RM173.29
Overview
Crafting and Executing Stra...
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RM45.64
RM40.62
本學報以促進行銷研究為目的，舉凡消費者行為、網路行銷、全球行銷、非營利行銷、...
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RM203.84
RM181.42
1.New Chapter: Sustainability in the S...
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RM161.25
RM143.51
Strategic Management: Creating Competi...
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RM83.66
RM74.46
本書以平衡勞資雙方的目標為本，試圖找出「雙贏」的法則，自出版以來廣受大學院校...
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RM45.64
RM40.62
中華民國多國籍企業研究學會為促進多國籍企業之學術研究，特發行「多國籍企業管理...
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RM74.54
RM66.34
行銷大師菲力普．科特勒強調企業今天面臨的主要問題不在商品短缺，而是在於「顧客...
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RM103.44
RM92.06
本書原著Operations and Supply Chain Manage...
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