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Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile
Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.
Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.
Features of this book:
1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.
2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.
3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.
4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.
5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.
6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.
• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.
• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.
• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.
• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.
• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.
作者簡介
Dr. Roger Chou
Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.
Chapter 1
The Road to Becoming a Successful Product Owner
The Product Owners’ Roles
Unique Way of Mindset
Transforming Personality Traits into Practical Competencies and Capacities
Ways to Enhance the Abilities and Expertise of a Product Owner
The Mindset of a Product Owner
Hierarchy of Product Owner
Chapter 2
How to Develop Products that Can Generate a Trend?
Designing Impactful Products With The Vision of a Product Owner
Identifying the Highlighted Features of a Product
Essential Tools and Techniques
Chapter 3
Reverse Product Design from a Marketing Perspective
Making Something Out of Nothing, but it Can Hit Customer Pain Points
Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
The Charm of Mystery Marketing
Chapter 4
Build a Successful Product With a Product Backlog
How to Develop a Good Product
A Good Product Development Process
Essential Tools and Techniques
Chapter 5
Strategic Goals for Multiple Releases
Why Improve a Product?
How to Make These Things Happen?
Creating Values and Benefits
Chapter 6
Collaborating With Multiple Stakeholders in Scrum
Mastering Scrum 33355 and Collaborating With the Stakeholders
What is The Leadership Style of a Good Product Owner?
How Can a Product Owner Collaborate With The Stakeholders?
Tools and Techniques Required for Collaboration
Chapter 7
Social Media Management
The Power of Social Media Marketing
Leveraging the Power of Niche Customers
Product Owner, Products, and Customers Create a Win-Win-Win Situation.
Chapter 8
Agile Toolkit for The Product Owner
Foundational Engineering
Clarifying Requirements
Ordering
Cross-Functionality
Tools and Skills for Scrum Execution
Appendix A
How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?
