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本書結構明瞭，內容實用，共分成產品資訊、產品價格、產品支付、產品包裝、交貨和發貨、投訴和糾紛、評價、客戶維繫和開發八個學習任務。教材內容按照“核心詞彙”—“常用表達”—“實用對話”—“情景案例”的順序編排，循序漸進，層層深入，旨在幫助廣大跨境電商從業人員突破語言溝通障礙，提升跨文化交流能力，更好地實現和諧、有效的跨境電商售前、售中和售後溝通。
Learning Task 1 Product Information
產品資訊
Learning Activity 1 Inquiry and Reply about Product Quality
關於產品品質的詢問與回復
Learning Activity 2 Inquiry and Reply about Product Material
關於產品材質的詢問與回復
Learning Activity 3 Inquiry and Reply about Product Specification
關於產品規格的詢問與回復
Learning Activity 4 Inquiry and Reply about Product Features
關於產品特色的詢問與回復
Learning Activity 5 Communication Skills (1)
溝通技巧（1）
Learning Activity 6 Homework and Evaluation
作業與評價
Learning Task 2 Product Price
產品價格
Learning Activity 1 Inquiry and Reply about Product Price
關於產品價格的詢問與回復
Learning Activity 2 Price Negotiation
價格磋商
Learning Activity 3 Communication Skills (2)
溝通技巧（2）
Learning Activity 4 Homework and Evaluation
作業與評價
Learning Task 3 Product Payment
產品支付
Learning Activity 1 Inquiry and Reply about Payment Process
關於支付過程的詢問與回復
Learning Activity 2 Inquiry and Reply about Payment Failure
關於支付失敗的詢問與回復
Learning Activity 3 Leave a Message to Unpaid Customers
給未付款的客戶留言
Learning Activity 4 Communication Skills (3)
溝通技巧（3）
Learning Activity 5 Homework and Evaluation
作業與評價
Learning Task 4 Product Packaging
產品包裝
Learning Activity 1 Inquiry and Reply about Product Packaging
關於產品包裝的詢問與回復
Learning Activity 2 Communication Skills (4)
溝通技巧（4）
Learning Activity 3 Homework and Evaluation
作業與評價
Learning Task 5 Shipping and Delivery
發貨和交貨
Learning Activity 1 Inquiry and Reply about Logistics Methods
關於物流方式的詢問與回復
Learning Activity 2 Inquiry and Reply about Delivery Time
關於交貨時間的詢問與回復
Learning Activity 3 Inquiry and Reply about Shipping Fee
關於運費的詢問與回復
Learning Activity 4 Inquiry and Reply about Logistics Status
關於物流狀態的詢問與回復
Learning Activity 5 Communication Skills (5)
溝通技巧（5）
Learning Activity 6 Homework and Evaluation
作業與評價
Learning Task 6 Complaints and Disputes
投訴和糾紛
Learning Activity 1 Complaint and Reply about Product Quality
關於產品品質的投訴與回復
Learning Activity 2 Complain and Reply about Product Discrepancy
關於產品不符的投訴與回復
Learning Activity 3 Complain and Reply about Logistics Delay
關於物流延誤的投訴與回復
Learning Activity 4 Communication Skills (6)
溝通技巧（6）
Learning Activity 5 Homework and Evaluation
作業與評價
Learning Task 7 Comments and Reviews
評價
Learning Activity 1 Invite Customers to Leave Positive Comments
邀請客戶留好評
Learning Activity 2 Reply to Customers’ Comments
回復客戶評價
Learning Activity 3 Communication Skills (7)
溝通技巧（7）
Learning Activity 4 Homework and Evaluation
作業與評價
Learning Task 8 Customer Maintenance and Development
客戶維繫與開發
Learning Activity 1 Daily and Holiday Greetings to Regular Customers
老客戶日常和節假日問候
Learning Activity 2 Products Promotion to New and Regular Customers
向新老客戶推廣產品
Learning Activity 3 Communication Skills (8)
溝通技巧（8）
Learning Activity 4 Homework and Evaluation
作業與評價
參考文獻
