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《社會文化中的符號（英文版）》是當代美國媒介批評理論家、社會學家、符號學家亞瑟·誒薩·伯格的新作。
作者通過生動風趣的語言表述，將符號學範疇概念運用于社會文化現象的分析詮釋與意義解讀上，注重理論與實踐相結合，立足當今社會的眾媒體、流行文化和通俗藝術，融入符號學、語言學、文學、精神分析理論以及社會學等知識，能夠激發讀者對社會文化現象的深層思考，著力體現了符號學作為方法論的社會價值與效應，說明符號學作為一種研究的方法論，同樣可以是理解和闡釋日常生活現象，欣賞通俗藝術和揭示傳播媒體等的有效途徑，從而有助於讀者輕鬆、愉快地掌握符號學理論及相關媒介文化知識。
作者還為《社會文化中的符號（英文版）》提供了不少有趣又有意味的漫畫和圖片，不僅對文本起到了補充、說明的作用，也增加了閱讀的趣味性。
PrefacetotheSeries
總序
導讀
Preface
Acknowledgements
PartOneSignsinContemporaryCulture：
AnIntroductiontoSemiotics
ChapterIDefinition
HalandFalstaffandtheProblemofHonor
Chapter2HowSignsWork
SherlockHolmes：MasterSemiotician/Semiologist
Chapter3Signs，Symbols，andSignals
EmpireofSigns
Chapter4Metaphor：CommunicatingbyAnalogy
LoveIsaGame
Chapter5Metonymy：CommunicatingbyUsingAssociations
MetonymicAspectsofPoliticalCartoons
Chapter6LanguageandSpeaking
Fashion
Chapter7SyntagmaticAnalysisofTexts
StarWarsasaProppianFairyTale
Chapter8Formsolsign
EightHypothesesontheSignificanceofDigitalWatches
Chapter9VisualAspectsofSigns
PostmodernDesign
Chapter10ProblemsofSigns
PopGoestheWesselmann
Chapter11DenotationandConnotation
FunnyWhatYouCanFindintheFunnies
Chapter12ImaginarySigns
FreudonDreams
Chapter13SignsthatLie
OnParody
Chapter14Men'sLooks：SignifiersandLife-style
Denimizaton
Chapter15CoherenceinSigns
FormulasinthePublicArts
Chapter16WhoUsesSigns?
Chapter17SignsandIdentitity
HairstylesasSigns
TeethasSigns
LogosandCorporateIdentity
TheUn-colaCountry
TheOnionofCultureMetaphor
Chapter18TermsAssociatedwithSigns
DirectorialSignatureinFilm：AConsiderationofAuteurTheory
Chapter19SignsandImages
Photography
Chapter20NoSignasaSign
TheNaturalLook：（NoMakeup
Chapter21SignsthatConfound：OpticalIllusions
Arcimboldo
Chapter22SignModifiers
Cartooning
Chapter23ManifestandLatentMeaningsinSigns
RobinsonCrusoeandtheMythoftheSelf-madeMan
Chapter24AnalyzingSignsandSignSystems
（RO）ATS：ReachOut，ReachOutandTouchSomeone
Chapter25Codes
Baseball：Threes，Fours，andExclusion
Chapter26CharacteristicsofCodes
FoodsasSigns
Chapter27Meaning
ThePaperChaseVS．TheRatingsGame
Chapter28Roles
ThePlayboy：ACaseStudy
Chapter29Ideologies
DonaldDuck
Chapter30Culture
m8b∞99
FallingofftheMap
Chapter31Spectacles
TheSuperBowl
PartTwoMosaic：APsycho-semioticAnalysisofMedia
PopularCultureandEverydayLifeinAmerica
Introduction：Mosaics
Chapter32NotesonEverydayLife
Chapter33TelevisedBaseball
Chapter34TheSmartphoneandthePsyche
Chapter35EPluribusUnum
Chapter36TheLEDBulb
Chapter37ActivityTrackers
Chapter38BlackFridayandConsumerLust
Chapter39MediaUsageintheUSA
Chapter40DepartmentStoresandCathedrals
Chapter41MicrowaveOvens
Chapter42TheTerminator
Chapter43Suitcases
Chapter44Supermarkets
Chapter45ComicStrips
Chapter46Brands
Chapter47BlueJeans
Chapter48Jokes
Chapter49Amazon．com
Coda
ReferencesforPartOne
ReferencesforPartTwo
ASelectedAnnotatedBibliography
DictionaryofConcepts
AbouttheAuthor
