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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
作者簡介
Gordon Walker
現職：Southern Methodist University
Tammy L. Madsen
現職：Santa Clara University
INTRODUCTION
Ch 1 What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Ch 2 Competitive Advantage
Ch 3 Industry Analysis
Ch 4 Strategy Over Time Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Ch 5 Strategy Execution
Ch 6 Partnering
STRATEGIC BOUNDARIES
Ch 7 Vertical Integration and Outsourcing
Ch 8 Partnering
EXPANDING THE SCOPE OF THE FIRM
Ch 9 Global Strategy
Ch10 New Business Development
Ch11 Managing the Multibusiness Firm
GOVERNING THE FIRM
Ch12 Corporate Governance
