Entrepreneurship: The Art, Science, and Process for Success(ISE)(4版)

　　Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

　　1.The Art of turning an entrepreneurial venture into a success.
　　2.The Science of practice as the heart of starting and running a successful entrepreneurial venture.
　　3.The Process that tie these two areas together into a coherent and organized business.

作者簡介

Charles E. Bamford

　　現職：Duke University

Garry D. Bruton

　　現職：Texas Christian University

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: DUE DILIGENCE ON THE BUSINESS IDEA
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 Business & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issues with A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: IMPORTANT ISSUE FOR ENTREPRENEURS
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINICASES