內容簡介
The most up-to-date, comprehensive overview of e-commerce today.
Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
作者介紹
作者簡介
Kenneth C. Laudon
現職︰New York University
Carol Guercio Traver
現職:Azimuth Interactive, Inc.
目錄
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Infrastructure
Ch 3 Building an E-commerce Presence
Ch 4 E-commerce Security and Payment Systems
Ch 5 E-commerce Business Strategines
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics, Law, and E-commerce
Ch 9 Online Media
Ch10 Online Communities
Ch11 E-commerce Retail and Services
Ch12 B2B E-commerce