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1.Market defining with the most up-to-date current events, statistics, and examples.
2.Engages students with new opening and closing cases and insights from scholarly research.
3.Focuses on managerial implications of international business.
4.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student outcomes.
作者簡介
Charles W. L. Hill
現職：University of Washington
PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization
PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration
PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets
PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management
