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1.Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions.
2.Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers.
3.Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material.
4.Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, New Integrated Excel, and Guided Examples, tied directly to Managerial Accounting, will improve students' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.
作者簡介
Stacey Whitecotton
現職：Arizona State University
Robert Libby
現職：Cornell University
Fred Phillips
現職：University of Saskatchewan
Ch 1 Introduction to Managerial Accounting
Ch 2 Job Order Costing
Ch 3 Process Costing
Ch 4 Activity-Based Costing and Cost Management
Ch 5 Cost Behavior
Ch 6 Cost-Volume-Profit Analysis
Ch 7 Incremental Analysis for Short-Term Decision Making
Ch 8 Budgetary Planning
Ch 9 Standard Costing and Variance Analysis
Ch10 Decentralized Performance Evaluation
Ch11 Capital Budgeting
Ch12 Statement of Cash Flows
Ch13 Measuring and Evaluating Financial Performance
