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E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.
作者簡介
Kenneth C. Laudon
現職︰New York University
Carol Guercio Traver
現職：Azimuth Interactive, Inc.
PART I: INTRODUCTION TO E-COMMERCE
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Business Strategies
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
Ch 3 E-commerce Infrastructure
Ch 4 Building an E-commerce Presence
Ch 5 E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics and Law in E-commerce
PART IV: E-COMMERCE IN ACTION
Ch 9 E-commerce Retail and Services
Ch10 Online Media
Ch11 Online Communities
Ch12 B2B E-commerce
