內容簡介
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
The authors focused on five important factors that delineate outstanding retailers:
1. Use of big data and analytical methods for decision making
2. Social media and mobile channels for communicating with customers and enhancing their shopping experience
3. Issues involved in providing a seamless multichannel experience for customers
4. Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
5. Impact of globalization on the retail industry.
The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.
This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
作者介紹
作者簡介
Michael Levy
現職：Babson College University of Denver
Dhruv Grewal
現職：Babson College
目錄
SECTION I: THE WORLD OF RETAILING
Ch 1 Introduction to the World of Retailing
Ch 2 Types of Retailers
Ch 3 Digital Retailing
Ch 4 Multichannel and Omnichannel Retailing
Ch 5 Consumer Behavior
SECTION II: RETAILING STRATEGY
Ch 6 Retail Market Strategy
Ch 7 Financial Strategy
Ch 8 Retail Locations
Ch 9 Retail Site Location
Ch10 Information Systems and Supply Chain Management
Ch11 Customer Relationship Management
SECTION III: MERCHANDISE MANAGEMENT
Ch12 Managing the Merchandise Planning Process
Ch13 Buying Merchandise
Ch14 Retail Pricing
Ch15 Retail Communication Mix
SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT
Ch16 Human Resources and Managing the Store
Ch17 Store Layout, Design, and Visual Merchandising
Ch18 Customer Service
