|
|
7天時間可以做什麼？
What can we do in Seven days？
上帝用了7天時間來創造世界。
現在我們可以用7天的時間，跟隨設計師一起觀察和思考
體會平面設計的精隨
God had created the world in Seven days.
Now we can follow designers to observe and learn the essence of graphic design in the same time
本書特色
設計並非隨心所欲，好的設計是要建立在設計的基礎中，在設計的框架中字由發揮，不會脫離、也不被框架所囿，是本書要傳達的概念。從網格、比例、版式設計、編輯設計、字型、間距、排列、資料提取等入手，包含理論基礎與許多設計師的作品分析。
Peek at it first ！別急著開始設計！編輯X設計人的DESIGN BASIS
●The First Day---Mon.／32℃~36℃／Clear
Designers said “we need gridding”; there came traditional gridding.
Designers made arrangement on pages and led the appearance of
traditional layout.
●The Second Day---Tue.／31°C ～ 36°C／breeze
Designers said “Gridding framework should be freer!” For this
reason, designing broke the limitation of traditional gridding and
led the appearance of modern gridding.
The Third Day---Wed.／30°C ~ 35°C／Thunderstorms／Cloudy day
Designers said：" Details will be gathered together!"
Design basis then unfolded.
●The Fourth Day---Thu.／33°C ~ 35°C／Cloudy / Cloudy day
Designers said “Designing should be carried out step by step
in good methods!” Therefore, organization of data and design
framework construction become necessary.
The Fifth Day---Fri.／30°C ~ 35°C／Clear
Designers said “More cases should be presented to those longing
for designing knowledge!” For this reason, designers provide
various designing cases for us to discuss and inspire our ideas and
inspirations.
●The Sixth Day---Sat.／35°C ~ 38°C／Clear
Designers said “We need case analysis to help us grow up while
working”. And now, designers share their studying methods with
us.
●The Seventh Day---Sun.／33°C ~ 35°C／Clear／Cloudy day
Designers said “We have shared our knowledge of gridding, basic
design elements and cases”. Now let us finish our designing with
the technologies learnt on the seventh day and present our works
to the world.
作者簡介
南征
資深品牌設計師、設計師培訓特邀顧問、作家
現任法門寺景區文化產業集團《法門》雜誌、天弓文化傳播有限公司名譽Design director(設計總監)
為法門寺景區文化產業集團、法門寺慈善基金會舉辦過多場關於宗教視覺中設計理念指導講座
Chapter 1 The First Day
書籍設計類型 ..............................................008
版面中網格出現的原因 ..............................009
初識設計基礎 ..............................................010
正方形與黃金分割矩形的恒定比例 ..........010
費氏數列及其衍生體系 .............................. 011
布令賀斯特氏的半音階體系 ......................012
自黃金分割衍生的科比意模矩體系 ..........012
維拉爾• 德• 奧涅庫爾氏的頁面規劃法 ...014
保羅• 雷內氏的單元劃分法 ......................016
依據度量單位規劃網格 ..............................017
Chapter 2 The Second Day
設計基礎的演變 ..........................................020
現代派網格方式搭建論述 ..........................022
現代網格的評價 ／局限性 .........................023
自由網格的多重適應性 ..............................024
小結 ..............................................................026
Chapter 3 The Third Day
編輯設計的基本原則 ..................................030
分欄的方法和作用 ......................................032
分欄的方式 ..................................................034
不同內容產生欄高的依據 ..........................036
內文與行間距的數據化體現 ......................038
行間距、欄間距的數據化體現 ..................040
間距的認識 ..................................................042
標題文字間距要求 ......................................043
內文文字間距要求 ......................................043
數位間距的變化規則 ..................................044
間距對閱讀的影響 ......................................045
字元間距與空白面積的關係 ......................046
文字組合產生的體積 ..................................047
構成在文字組合中的關係 ..........................048
點構成的應用 ..............................................050
線構成的應用 ..............................................051
面構成的應用 ..............................................052
內文對齊方式與應用種類 ..........................054
Chapter 4 The Fourth Day
溝通 ／資料整理 ／分析 ／產生架構與執行
.......................................................................058
設計結構草圖配置表 ..................................060
設計稿階段 ..................................................062
目錄資訊 ......................................................064
頁碼 ..............................................................066
設計規範 ......................................................068
字體規範 ......................................................068
字型大小規範 ..............................................069
間距規範 ......................................................069
Chapter 5 The Fifth Day
現代派網格的實現 ......................................072
設計元素的拆解 ..........................................073
設計元素的組合 ..........................................073
案例展示1 ...................................................074
案例展示2 ...................................................078
案例展示3 ...................................................080
案例展示4 ...................................................082
案例展示5 ...................................................084
設計案例展示 ..............................................086
設計框架展示 ..............................................087
目 ／版權頁字體規範 .................................088
內文中文 ／英文字體規範 .........................089
頁眉 ／內文文字規範 .................................090
文字圖形間距規範 ......................................091
網格展示1 ...................................................092
網格展示2 ...................................................094
色彩範例 ......................................................096
Chapter 6 The Sixth Day
案例色彩分析 .............................................. 110
設計元素的拆解 .......................................... 111
案例展示1 ................................................... 112
設計案例的快速變化1 ...............................120
設計案例的快速變化2 ...............................122
設計範例1 ／輔助線劃分網格 ..................124
設計範例2 ／輔助線劃分網格 ..................126
設計範例3 ／輔助線劃分網格 ..................128
設計範例4 ／輔助線劃分網格 ..................130
案例展示2 ...................................................140
設計元素的拆解1 .......................................141
設計元素的拆解2 .......................................142
設計元素的拆解3 .......................................143
設計元素的拆解4 .......................................144
設計元素的拆解5 .......................................145
案例展示3 ...................................................146
設計元素的拆解1 .......................................148
設計元素的拆解2 .......................................162
設計元素分析1 ...........................................168
設計元素分析2 ...........................................169
設計範例 ／文字為主的畫冊1 .................170
設計範例 ／文字為主的畫冊2 ..................172
資料化圖表的表現種類 ..............................174
餅狀圖資訊拆解方式 ..................................174
柱狀圖資訊拆解方式 ..................................178
曲線圖資訊拆解方式 ..................................182
表格資訊拆解方式 ......................................186
範式圖 ..........................................................190
映射圖 ..........................................................191
樹狀圖 ..........................................................192
線路圖 ..........................................................193
Chapter 7 The Seventh Day
印刷步驟 ......................................................196
印刷 ..............................................................198
裝訂方式 ......................................................200
