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Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.
作者簡介
Campbell R. Mcconnell
現職：University of Nebraska
Stanley L. Brue
現職：Pacific Lutheran University
Sean M. Flynn
現職：Scripps College
PART I: INTRODUCTION TO ECONMICS AND THE ECONOMY
Ch 1 Limits, Alternatives, and Choices
Ch 2 The Market System and the Circular Flow
PART II: PRICE, QUANTITY, AND EFFICIENCY
Ch 3 Demand, Supply, and Market Equilibrium
Ch 4 Market Failures Caused by Externalities and Asymmetric Information
Ch 5 Public Goods, Public Choice, and Government Failure
PART III: CONSUMER BEHAVIOR
Ch 6 Elasticity
Ch 7 Utility Maximization
Ch 8 Behavioral Economics
PART IV: MICROECONOMICS OF PRODUCT MARKETS
Ch 9 Businesses and the Costs of Production
Ch10 Pure Competition in the Short Run
Ch11 Pure Competition in the Long Run
Ch12 Pure Monopoly
Ch13 Monopolistic Competition
Ch14 Oligopoly and Strategic Behavior
Ch15 Technology, R&D, and Efficiency
PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT
Ch16 The Demand for Resources
Ch17 Wage Determination
Ch18 Rent, Interest, and Profit
Ch19 Natural Resource and Energy Economics
Ch20 Public Finance: Expenditures and Taxes
PART VI: MICROECONOMIC ISSUES AND POLICIES
Ch21 Antitrust Policy and Regulation
Ch22 Agriculture: Economics and Policy
Ch23 Income Inequality, Poverty, and Discrimination
Ch24 Health Care
Ch25 Immigration
PART VII: GDP, GROWTH, AND INSTABILITY
Ch26 An Introduction to Macroeconomics
Ch27 Measuring Domestic Output and National Income
Ch28 Economic Growth
Ch29 Business Cycles, Unemployment, and Inflation
PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY
Ch30 Basic Macroeconomic Relationships
Ch31 The Aggregate Expenditures Model
Ch32 Aggregate Demand and Aggregate Supply
Ch33 Fiscal Policy, Deficits, and Debt
PART IX: MONEY, BANKING, AND MONETARY POLICY
Ch34 Money, Banking, and Financial Institutions
Ch35 Money Creation
Ch36 Interest Rates and Monetary Policy
Ch37 Financial Economics
PART X: EXTENSIONS AND ISSUES
Ch38 Extending the Analysis of Aggregate Supply
Ch39 Current Issues in Macro Theory and Policy
PART XI: INTERNATIONAL ECONOMICS
Ch40 International Trade
Ch41 The Balance of Payments, Exchange Rates, and Trade Deficits
Ch42 The Economics of Developing Countries
