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The Tenth edition represents a complete revision. This is because so many recent events and changes in the environment relate to the foundational concepts in business . This means that an Introduction to Business textbook has to provide adequate coverage of dynamic changes in the economy as they relate to business decisions. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, and other features.
Key features
1. Building Your Business Plan — Help students through the basic steps of building a business plan. Each chapter has a relevant plan-building exercise within the end-of-chapter material.
2. Solve the Dilemma — Give students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.
3. Chapter Opening Vignettes — Available for all chapters.
4. “So You Want to be a ….” — Highlight a variety of career choices for college students and give them helpful suggestions, advice, and resources for which they can rely on as they consider their future careers. It also gives information on professionalism and aptitudes for different types of careers.
作者簡介
O. C. Ferrell
現職：University of New Mexico
Geoffrey a. Hirt
現職：DePaul University
Linda Ferrell
現職：University of New Mexico "
PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World
PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising
PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations
PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources
PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking
PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets
