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1. Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:
2. Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.
3. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion.
4. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.
作者簡介
William G. Nickels
現職：University of Maryland
James M. McHugh
現職：St. Louis Community College at Forest Park
Susan M. McHugh
現職：Applied Learning Systems
PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment
Ch 2 Understanding Economics and How It Affects Business
Ch 3 Doing Business in Global Markets
Ch 4 Demanding Ethical and Socially Responsible Behavior
PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Ch 5 How to Form a Business
Ch 6 Entrepreneurship and Starting a Small Business
PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS
Ch 7 Management and Leadership
Ch 8 Structuring Organizations for Today's Challenges
Ch 9 Production and Operations Management
PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Ch10 Motivating Employees
Ch11 Human Resource Management: Finding and Keeping the Best Employees
Ch12 Dealing with Union and Employee-Management Issues
PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS
Ch13 Marketing: Helping Buyers Buy
Ch14 Developing and Pricing Goods and Services
Ch15 Distributing Products
Ch16 Using Effective Promotions
PART VI: MANAGING FINANCIAL RESOURCES
Ch17 Understanding Accounting and Financial Information
Ch18 Financial Management
Ch19 Using Securities Markets for Financing and Investing Opportunities
Ch20 Money, Financial Institutions, and the Federal Reserve
BONUS CHAPTERS
A Working Within the Legal Environment
B Using Technology to Manage Information
C Managing Risk
D Managing Personal Finances
