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Management(GE)(15版)
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Management(GE)(15版)

作者: Stephen P. Robbins,Mary Coulter
出版社: 華泰文化
出版日期: 2020-05-15
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內容簡介

  Management by Stephen P. Robbins vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases,and hands-on exercises, students will see and experience management in action-helping them develop the specific skills that employers are looking for and understand how the concepts they're learning about actually work in today's dynamic business world.

  New coverage and fresh examples address the latest management tools, practices,and developments and the follwoing learner- and caeer-focused features help students to learn, link and apply major concepts:

  1. The Employability Skills Matrix is a visual guide that maps chapter features to employability skills and provides guidance that helps students to survive and thrive in the workplace.

  2. Examples of current management practices from across the world (including Asia, the UK, and the Middle East) relate concepts to real life.

  3. End-of-chapter case applications enable students to apply management concepts to real-world scenarios, including those at Aldi, BreadTalk, Deliveroo, and British Airways.

  4. Learning from Failure boxes illustrate how people like Oprah Winfrey and Steven Spielberg and companies like Apple and Disney have encountered and dealt with setbacks, gained new insights from their experiences, and bounced back.

  5. Workplace Confidential boxes guide students on how to deal with challenges such as adjusting to a new job, job stress, and dealing with organizational politics.

  6. It's Your Career boxes improve skills that will enhance career progress through topics such as identifying skills and weaknesses, managing time, and developing negotiation skills.


作者介紹

作者簡介

Stephen P. Robbins


  現職:San Diego State University

Mary Coulter

  現職:Missouri State University


目錄

PART I: INTRODUCTION TO MANAGEMENT
Ch 1 Managers and You in the Workplace
Ch 2 Making Decisions

PART II: BASICS OF MANAGING IN TODAY'S WORKPLACE
Ch 3 Influence of the External Environment and the Organization's Culture
Ch 4 Managing in a Global Environment
Ch 5 Managing Diversity
Ch 6 Managing Social Responsibility and Ethics
Ch 7 Managing Change and Disruptive Innovation

PART III: PLANNING
Ch 8 Foundations of Planning
Ch 9 Managing Strategy
Ch10 Entrepreneurial Ventures

PART IV: ORGANIZING
Ch11 Designing Organizational Structure
Ch12 Managing Human Resources
Ch13 Managing Groups and Teams

PART V: LEADING
Ch14 Managing Communication
Ch15 Understanding and Managing Individual Behavior
Ch16 Motivation Employees
Ch17 Being an Effective Leader

PART VI: CONTROLLING
Ch18 Monitoring and Controlling