会员   密码 您忘记密码了吗?
1,574,862 本书已上架      购物流程 | 常见问题 | 联系我们 | 关于我们 | 用户协议

有店 App


当前分类

浏览历史

当前位置: 首页 > 专业/教科书/政府出版品 > 管理类 > Strategic Management: An Integrated Approach, Theory & Cases(Original)
Strategic Management: An Integrated Approach, Theory & Cases(Original)
上一张
下一张
prev next

Strategic Management: An Integrated Approach, Theory & Cases(Original)

作者: Charles W. L. Hill,Melissa A Schilling,Gareth R. Jones
出版社: 華泰文化
出版日期: 2016-04-01
商品库存: 点击查询库存
以上库存为海外库存属流动性。
可选择“空运”或“海运”配送,空运费每件商品是RM14。
配送时间:空运约8~12个工作天,海运约30个工作天。
(以上预计配送时间不包括出版社库存不足需调货及尚未出版的新品)
定价:   NT1480.00
市场价格: RM225.13
本店售价: RM200.37
促销价: RM198.11
剩余时间: 请稍等, 正在载入中...
购买数量:
collect Add to cart Add booking
详细介绍 商品属性 商品标记
內容簡介

  This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.


作者介紹

作者簡介

Charles W. L. Hill


  現職:University of Washington

Melissa A. Schilling

  現職:New York University

Gareth R. Jones

  現職:University of Lancaster


目錄

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats

PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies

PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment.
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate, Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization

PART V: CASES IN STRATEGIC MANAGEMENT