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內容特色
1.註釋版本：台大謝德宗老師於每章開始前編撰中文導讀，協助學生順利將經濟原則用於解讀國內經濟事務，融入每章內容，提升學習效果。
2.反同類型教科書的寫法，以少數基本經濟原則為基礎而深入演繹經濟學。
3.強調七個核心原則
3.1稀少性原則(scarcity principle)。
3.2成本效益原則(cost-benefit principle)。
3.3誘因原則(incentive principle)。
3.4比較利益原則(principle of comparative advantage)。
3.5遞增機會成本原則(principle of increasing opportunity cost)。
3.6效率原則(efficiency principle)。
3.7均衡原則(equilibrium principle)。
作者簡介
導讀∕謝德宗
現職：台灣大學經濟學系教授
作者∕Robert H Frank
現職：Cornell University
作者∕Ben Bernanke
任職：Princeton University (formerly)
PART I: INTRODUCTION
Ch 1 Thinking Like an Economist
Ch 2 Comparative Advantage
Ch 3 Supply and Demand
PART II: COMPETITION AND THE INVISIBLE HAND
Ch 4 Elasticity
Ch 5 Demand
Ch 6 Perfectly Competitive Supply
Ch 7 Efficiency, Exchange, and the Invisible Hand in Action
PART III: MARKET IMPERFECTIONS
Ch 8 Monopoly, Oligopoly, and Monopolistic Competition
Ch 9 Games and Strategic Behavior
Ch10 Externalities and Property Rights
Ch11 The Economics of Information
PART IV: ECONOMICS OF PUBLIC POLICY
Ch12 Labor Markets, Poverty, and Income Distribution
Ch13 The Environment, Health, and Safety
Ch14 Public Goods and Tax Policy
PART V: MACROECONOMICS: DATA AND ISSUES
Ch15 Spending, Income, and GDP
Ch16 Inflation and the Price Level
Ch17 Wages and Unemployment
PART VI: THE ECONOMY IN THE LONG RUN
Ch18 Economic Growth
Ch19 Saving, Capital Formation, and Financial Markets
Ch20 Money, Prices, and the Financial System
PART VII: THE ECONOMY IN THE SHORT RUN
Ch21 Short-Term Economic Fluctuations
Ch22 Spending, Output, and Fiscal Policy
Ch23 Monetary Policy and the Federal Reserve
Ch24 Aggregate Demand, Aggregate Supply, and Business Cycles
Ch25 Macroeconomic Policy
PART VIII: THE INTERNATIONAL ECONOMY
Ch26 Exchange Rates, International Trade, and Capital Flows
