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Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field. Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
New to this edition:
1. Extensively revised and updated text, new photos, and new page layouts–making the book more engaging, current, and relevant.
2. New sections on the latest sustainable practices and technologies–incorporated in each chapter.
3. Suggested Activities sections–in most of the chapters.
4. Adds coverage on “Hospitality through the Ages”–providing solid historical context.
5. Career information–presented in most chapters
6. Broadened coverage of globalization–illuminating its growing impacts on the hospitality industry.
7. “Focus On” boxes–offering insights from leading academicians, guest educators, and industry experts who link the text’s concepts and ideas to real-world applications.
作者簡介
John R. Walker
現職：University of South Florida
Ch 1 Introducing Hospitality
Ch 2 The Hotel Business
Ch 3 Rooms Division Operations
Ch 4 Food and Beverage Operations
Ch 5 Beverages
Ch 6 The Restaurant Business
Ch 7 Restaurant Operations
Ch 8 Managed Services
Ch 9 Tourism
Ch10 Recreation, Attractions and Clubs
Ch11 Gaming and Entertainment
Ch12 Meetings, Conventions and Expositions
Ch13 Special Events
Ch14 Leadership and Management
Ch15 Control
Ch16 Planning
Ch17 Organizing
Ch18 Communication and Decision Making
