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Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.
Principles of Economics: A Streamlined Approach seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures.
作者簡介
Robert H Frank
現職：Cornell University
Ben Bernanke
現職：Princeton University (formerly)
Kate Antonovics
現職：University of California, San Diego
Ori Heffetz
現職：Cornell University
PART I INTRODUCTION
Ch 1 Thinking Like an Economist
Ch 2 Supply and Demand
Ch 3 A Brief Look at Macroeconomics
PART II COMPETITION AND THE INVISIBLE HAND
Ch 4 Demand and Elasticity
Ch 5 Perfectly Competitive Supply
Ch 6 Efficiency, Exchange, and the Invisible Hand in Action
PART III MARKET IMPERFECTIONS
Ch 7 Monopoly, Oligopoly, and Monopolistic Competition
Ch 8 Games and Strategic Behavior
Ch 9 Externalities and Property Rights
PART IV ECONOMICS OF PUBLIC POLICY
Ch10 Using Economics to Make Better Policy Choices
PART V INTERNATIONAL TRADE
Ch11 International Trade and Trade Policy
PART VI MACROECONOMICS: ISSUES AND DATA
Ch12 Macroeconomics: The Bird’s-eye View of the Economy
Ch13 Measuring Economic Activity: GDP, Unemployment, and Inflation
PART VII THE ECONOMY IN THE LONG RUN
Ch14 Economic Growth, Productivity, and Living Standards
Ch15 The Labor Market: Workers, Wages, and Unemployment
Ch16 Saving and Capital Formation
Ch17 Money, the Federal Reserve, and Global Financial Markets
PART VIII THE ECONOMY IN THE SHORT RUN
Ch18 Short-Term Economic Fluctuations and Fiscal Policy
Ch19 Stabilizing the Economy: The Role of the Fed
Ch20 Inflation and Aggregate Supply
PART IX THE INTERNATIONAL ECONOMY
Ch21 Exchange Rates and the Open Economy
