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New Cases and Applications
The Sixth Edition continues to use familiar cases and applications-with over 100 now included-to firmly anchor concepts in the real world of business decision-making. A number of new cases and applications have been added for this edition, including:
1.The Purchase of Alex Rodriguez\’s Contract by the New York Yankees
2.Therma-Stent and Cost-Plus Pricing
3.Printers and Product Tying
4.Personal Seat Licenses and Sports Teams
(1).New Yorker Magazine and Bundling
(2).Genetic Testing
(3).AT&T and Bundling
(4)Wal-Mart and Home Depot
(5)Seagoing Chemical Haulers
(6)Shell Oil
(7)Verizon\’s Local Calling Plan
