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Talk Like a Pro: Making a Winning Presentation is designed to supplement any textbook on Business Communication. This material set can also be a textbook for a one-or-two-unit standalone presentation course. The Guidebook, together with abundant end-of-chapter exercises and activities, aims to help learners in Asia or countries where English is a second or foreign language prepare them for a professional presentation. It is equally valuable for working professionals who need practical advice on preparing for business presentations.
In designing this material set, the author meticulously decomposes award-winning presentation videos into ten-chapter learning units. The author firmly believes that learning can be maximized and be most effective when the learning can be achieved by observing and imitating good examples and when the learning tasks and materials are customized to meet learners’ specific needs and backgrounds. Through the observational learning approach, students and professionals learn by watching and analyzing the video clips. This integrative learning approach allows learners to apply the learned principles of a professional presentation to their performance through a series of step-by-step task activities building up to a complete production.
This material set examines the different components of a typical business presentation in detail and suggests concrete steps to guide the learners and produce their own. Three key features of this material set are:
•The principles of presentations provide learners with a foundation for making a professional presentation.
•The video clips provide learners with observational learning opportunities to integrate principles with applications.
•End-of-chapter exercises and activities allow learners to integrate concepts with directed practice.
Part 1 Empowering Yourself with Professional Presentation Skills
Chapter 1 Knowing Your Target Audience
A. Size, Formality, and Background
B. Culture and Norms
Chapter 2 Knowing Your Purpose
A. Topic Selection
B. General Purpose Selection
C. Specific Purpose Selection
Chapter 3 Identifying Main Points
A. Brainstorming and Distilling Main Points
B. Prioritizing Main Points
Chapter 4 Organizing Your Presentation to Make an Impact
A. Introduction
B. Body
C. Conclusion
D. Transitions or Verbal Signposts
E. Paragraph Structure as Presentation Unit
Chapter 5 Crafting Visual Aids to Enhance Presentation Power
A. Mathematical Tools
B. Photos and Pictures
C. Video Clips
D. Experiments
E. Objects
Chapter 6 Enhancing Presentation Power with Rhetorical Strategies
A. Acronyms B. Metaphors
C. Parallelism D. Definition
E. Choice of Words F. Quotations
G. Comparison and Contrast H. Repetition as a Rhetorical Device
I. Negation J. Questions
K. Statistics L. Stories or News
Part 2 Making Presentations with Impact
Chapter 7 Presenting in Control of Time and Subject Matter Knowledge
A. Good Time Management
B. Topic Familiarization
Chapter 8 Presenting Confidently with Non-Verbal Cues
A. Voice B. Facial Expression
C. Eye Contact D. Body Movements
E. Gestures F. Posture
G. Accuracy in Pronunciation H. Interacting with and Engaging Audience
I. Passion
Chapter 9 Empowering Teammates and Building Synergy in a Group Presentation
A. Delivery Style
B. Dress Code
C. Interaction among Teammates
Part 3 Handling Question-and-Answer Sessions
Chapter 10 Handling Question-and-Answer Sessions
Preparing for Questions and Delivering Answers
A. Preparing Additional Materials
B. Listening Attentively to the Question
C. Staying in Control When Delivering Messages
D. Answering Unexpected Questions
Exercises
Unit 1 Exercise 1.1 Exercise 1.2
Unit 2 Exercise 2.1 Exercise 2.2
Unit 3 Exercise 3
Unit 4 Exercise 4.1 Exercise 4.2
Unit 5 Exercise 5.1 Exercise 5.2 Exercise 5.3
Unit 6 Exercise 6.1 Exercise 6.2
Unit 7 Exercise 7.1 Exercise 7.2
Unit 8 Exercise 8.1 Exercise 8.2
Unit 9 Exercise 9
Unit 10 Exercise 10.1 Exercise 10.2
