|
|
《會展實用英語》分為讀寫篇和聽說篇。本套教材的編寫宗旨如下：透過介紹歐美會展業的先進理念和實踐經驗，結合會展業的各個部門和整個工作流程，深化聽、說、讀、寫、譯等英語語言技巧訓練，幫助會展從業人員熟悉英語國家綜合文化知識和國際會展業的背景知識，提高會展從業人員用英語進行會展管理與服務的交際能力。針對實際工作需求，按照國際會展流程，透過大量練習，幫助工作人員和會展從業人員進一步擴大詞彙量，掌握綜合運用語言的能力，更好地開展國際會展業務。
本書内容涉及會展業和世博會概況、會展策劃、會展融資、會展營銷、談判、物流、展臺搭建、會展訊息管理、會展餐飲服務、會展財務、出展管理、展覽現場管理、安保與風險管理、會前會後旅遊、會展評估、會展問題與投訴處理等領域。
本書的每章包括三個部分：第一部分是閱讀訓練，第二部分是案例分析，第三部分是公文寫作。閱讀訓練部分圍繞一篇介紹理念和業務的課文，設置了熱身練習、課前提問、核心語言點講解、小組討論、寫作練習、翻譯等小模塊。案例分析部分以一篇與課文相關的案例為引子，向學生提出實際工作中會出現的問題，引導學生思考並找出解決辦法。公文寫作部分所選的公文類型都是與會展工作密切相關的。除了對範例進行註解，列出該類型公文的寫作要點外，還設計了「自己動手做」的模塊供讀者練習掌握。
前言
Chapter 1 The MICE Industry and the World Expo 會展業和世博會
Section A Reading Assignment 11
What Is MICE? 12
Section B Case Study 19
Types of Meetings 20
Section C Format Writing 21
Exhibition Manuals 會展指南 21
Chapter 2 MICE Planning 會展策劃
Section A Reading Assignment 27
Who Plans and Holds Meetings? 28
Section B Case Study 34
The Convention Marketing Mix 34
Section C Format Writing 35
Business Letters 商業信函 35
Chapter 3 Event Sponsorship 會展融資
Section A Reading Assignment 47
Identifying Potential Sponsors 47
Section B Case Study 56
Sponsorship of ICT 2002 56
Section C Format Writing 64
Part 1 Visiting Card 名片 64
Part 2 Memo 內部通知 66
Chapter 4 Event Marketing 會展營銷
Section A Reading Assignment 71
Online Event Marketing 72
Section B Case Study 78
Clever E-mail 78
Section C Format Writing 79
Part 1 Invitation Letter 邀請信 79
Part 2 Invitation Card 邀請卡 84
Part 3 Acceptance and Regret 回帖與辭謝 86
Chapter 5 Negotiations 談判
Section A Reading Assignment 89
Negotiating Tactics 89
Section B Case Study 98
To Be a Skilled Negotiator 98
Section C Format Writing 100
Contract 合約 100
Chapter 6 Logistics 物流
Section A Reading Assignment 111
The Logistics Value-Added Process 111
Section B Case Study 118
Event Shipping Services 119
Section C Format Writing 120
Bill of Lading 提單 120
Invoice發票 121
Application Form For Cargo Transportation Insurance貨物運輸保險投保單 122
Declaration Form報關單 125
Certificate of Origin產地證明書 131
Chapter 7 Exhibit Space Preparation and Decoration 展臺搭建
Section A Reading Assignment 137
Key Factors for Successful Events 137
Section B Case Study 144
Theme Building of the Event 145
Section C Format Writing 146
Part 1 Notice 通告 146
Part 2 Leaflet 傳單 149
Chapter 8 Event Information Management 會展資訊管理
Section A Reading Assignment 155
The Guest Package System 156
Section B Case Study 162
Stages of IT Implementation 162
Section C Format Writing 164
E-mail 電子郵件 164
Chapter 9 Food and Beverage Service 會展餐飲服務
Section A Reading Assignment 167
Banquet Room Reservation, Assignment and Setup 168
Section B Case Study 182
Dining Service Styles and Procedures 182
Section C Format Writing 184
Function Sheet 餐飲服務訂單 184
Chapter 10 Event Finance 會展財務
Section A Reading Assignment 189
Successful Budgeting 189
Section B Case Study 198
The Budget for the ASEM 2000 Conference 198
Section C Format Writing 200
Financial Statements—Balance Sheet 財務報表——收支平衡表 200
Chapter 11 Overseas Exhibition 出展管理
Section A Reading Assignment 209
Shipment, Insurance and Stand 209
Section B Case Study 218
Show Rules and Regulations Concerning the Exhibitors 218
Section C Format Writing 223
Reservation Fax預訂傳真 224
Chapter 12 Event Management 展覽現場管理
Section A Reading Assignment 227
All for the Big Day 228
Section B Case Study 236
Wi-Fi Success at a Film Festival 236
Section C Format Writing 243
Opening Address 開幕致辭 243
Chapter 13 Security， Safety and Risk Management 安保與風險管理
Section A Reading Assignment 251
Handling Hazards that Might Arise 252
Section B Case Study 260
The First Theft at the Kongju National Museum 260
Section C Format Writing 262
Safety Requirements of Science Fair Rules 科技展覽會安全規章 262
Chapter 14 Pre-Post Convention Tours 會前會後旅遊
Section A Reading Assignment 269
Tour Proposals 269
Section B Case Study 275
Section C Format Writing 277
Post-meeting Tours Itinerary 會後旅遊路線 277
Chapter 15 Event Evaluation 會展評估
Section A Reading Assignment 283
Event Evaluation Approaches 284
Section B Case Study 291
Follow up on the Japanese Propaganda Exhibition in Perkins 291
Section C Format Writing 292
Evaluation Meeting and Report 評估會議和評估報告 292
Chapter 16 Handling Problems and Complaints 會展問題與投訴處理
Section A Reading Assignment 299
Handling Problems and Complaints 300
Section B Case Study 307
ABC Convention Corporation Guest Satisfaction Questionnaire 307
Section C Format Writing 314
Reply to a Guest Complaint 回覆投訴信 314
