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Business Research Methods(14版)
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Business Research Methods(14版)

作者: Pamela S. Schindler
出版社: 華泰文化
出版日期: 2023-03-31
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內容簡介

  Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.


作者介紹

作者簡介
 
Pamela S. Schindler
 
  現職:Wittenberg University


目錄

PART I: BUILDING THE FOUNDATION FOR RESEARCH
Ch 1 Research Foundations and Fundamentals
Ch 2 The Research Process: An Overview
Ch 3 Stage 1: Clarify the Research Question

PART II: THE DESIGN OF BUSINESS RESEARCH
Ch 4 Stage 2: Research Design: An Overview
Ch 5 Stage 2: Sampling Design
Ch 6 Stage 2: Data Collection Design: Qualitative Research
Ch 7 Stage 2: Data Collection Design: Observation Research
Ch 8 Stage 2: Data Collection Design: Experiments
Ch 9 Stage 2: Data Collection Design: Survey Research

PART III: MEASUREMENT
Ch10 Stage 3: Measurement Foundations
Ch11 Stage 3: Measurement Questions
Ch12 Stage 3: Measurement Instruments

PART IV: COLLECT, PREPARE, AND EXAMINE THE DATA
Ch13 Stage 3: Collect, Prepare, and Examine Data

PART V: ANALYZE AND INTERPRET DATA
Ch14 Stage 4: Hypothesis Testing
Ch15 Stage 4: Measures of Association

PART VI: STAGE 5: REPORT THE RESEARCH
Ch16 Stage 5: Research Reports: Supported Insights and Recommendations

PART VII: RESEARCH PROJECT OVERVIEW
Ch17 An Integrated Example