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A comprehensive guide to effective strategic management of health care organizations.
Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all essential for coping with the rapidly evolving health care industry. Strategic Management of Health Care Organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. The book guides readers through the strategic planning process demonstrating how to incorporate strategic thinking and create and document a clear and coherent plan of action. In addition, the all-important processes of creating and maintaining the strategic momentum of the organization are fully described.
Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning.
This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux. This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field.
Ch1: The Nature of Strategic Management
Ch2: External Analysis
Ch3: Service Area Competitor Analysis
Ch4: Internal Analysis and Competitive Advantage
Ch5: Directional Strategies
Ch6: Identifying Strategic Alternatives
Ch7: Evaluation of Alternatives and Strategic Choice
Ch8: Value-Adding Service Delivery Strategies
Ch9: Value-Adding Support Strategies
Ch10: Communicating Strategy and Developing Action Plans
Resources for Strategic Thinkers
Resource 1 Analyzing Strategic Health Care Cases
Resource 2 Health Care Organization Accounting, Finance, and Performance Analysis
Resource 3 Health Care Acronyms
Resource 4 Glossary of Strategic Management Terms
Cases in the Health Care Sector
Case 1 Cottage Senior Living
Case 2 Asian Health Services: Rediscovering a Blue Ocean
Case 3 Community Blood Center of the Carolinas: Building for a Better Community
Case 4 Navigating Change at Alaska’s Southcentral Foundation
Case 5 LINET Americas: This Bed Is Just Right!
Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community-Based Health Care in the New (and Stormy) Regulatory Environment
Case 7 Humana’s Bold Goal: 20 Percent Healthier by 2020
Case 8 Pricing the EpiPen: This Is Going to Sting
Case 9 Cavalier Hospital
Case 10 Pleasant Bluffs Hospital: Launching a Home-Based Hospital Program
Case 11 Kaiser Permanente: Creating a No-Wait Emergency Department
Case 12 ExAblate Neuro
Case 13 Huntington Hospital
Case 14 Valley Health
