会员   密码 您忘记密码了吗?
1,470,667 本书已上架      购物流程 | 常见问题 | 联系我们 | 关于我们 | 用户协议

有店 App


当前分类

浏览历史

当前位置: 首页 > 专业/教科书/政府出版品 > 管理类 > Business Essentials(GE)(13版)
Business Essentials(GE)(13版)
上一张
下一张
prev next

Business Essentials(GE)(13版)

作者: Ronald J. Ebert,Ricky W. Griffin
出版社: 華泰文化
出版日期: 2022-07-11
商品库存: 点击查询库存
以上库存为海外库存属流动性。
可选择“空运”或“海运”配送,空运费每件商品是RM14。
配送时间:空运约8~12个工作天,海运约30个工作天。
(以上预计配送时间不包括出版社库存不足需调货及尚未出版的新品)
市场价格: RM212.97
本店售价: RM189.54
用户评价: comment rank 5
购买数量:
collect Add to cart Add booking
详细介绍 商品属性 商品标记
內容簡介

  A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.


作者介紹

作者簡介

Ronald J. Ebert


  現職:University of Missouri-Columbia

Ricky W Griffin

  現職:Texas A&M University


目錄

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The Global Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances