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Fundamentals of Management (GE) (第九版)
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Fundamentals of Management (GE) (第九版)

作者: Stephen P. Robbins,David De Cenzo,Mary Coulter
出版社: 華泰文化
出版日期: 2014-07-09
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內容簡介

  Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications, and exercises.

  New to This Edition

  1.Three Case Applications have been added and moved to the end of the chapter. These Case Applications are a great way to tell a story about managers, management, and organizations and to involve students in assessing a situation and answering questions about "how" and "why" and "what would you do." These Case Applications cover the gamut from Google and Yahoo! to Zara and Starbucks.

  2.Self-contained sections on developing management have moved the skills material to the relevant chapters. The skill-building exercises included at the end of each chapter help you apply and use management concepts. We chose these 18 skills (some chapters have more than one) because of their relevance to developing management competence and their linkage to one or more of the topic areas in this book.


作者介紹

作者簡介

Stephen P. Robbins


  現職:San Diego State University

David De Cenzo

  現職:Coastal Carolina University

Mary Coulter

  現職:Missouri State University


目錄

PART Ⅰ: INTRODUCTION
Ch 1 Managers and Management
History Module A Brief History of Management’s Roots
Ch 2 The Management Environment
Ch 3 Integrative Managerial Issues

PART Ⅱ: PLANNING
Ch 4 Foundations of Decision Making
Quantitative Module Quantitative Decision-Making Aids
Ch 5 Foundations of Planning

PART Ⅲ: ORGANIZING
Ch 6 Organizational Structure and Design
Ch 7 Managing Human Resources
Career Module Building Your Career
Ch 8 Managing Change and Innovation

PART Ⅳ: LEADING
Ch 9 Foundations of Individual Behavior
Ch10 Understanding Groups and Managing Work Teams
Ch11 Motivating and Rewarding Employees
Ch12 Leadership and Trust
Ch13 Managing Communication and Information

PART Ⅴ: CONTROLLING
Ch14 Foundations of Control
Ch15 Operations Management
Entrepreneurship Module Managing Entrepreneurial Ventures
Glossary
Index